A real turning point.
Today I want to share something with you that made a huge
difference to me as an internet marketer and if you’re not already
doing this then seriously consider starting.
What people forget about me is that I was not a marketer to start
out with. First and foremost I am a geeky computer programmer with
a flare for creating products and it was through the realization
that having a bunch of products, no matter how good they are, is of
little use if you can’t get them in front of people and convince
them to try them.
Having studied as much as I could about sales copy, advertising,
etc. I was soon doing pretty well finding a market and selling
software. But what I was failing to see was that I wasn’t
maximizing the opportunities I had when a customer was in the right
emotional condition for buying.
But the one thing I was missing was something I hated about
But only because I’d mainly experienced scum bag marketers and
charlatans using the technique.
What I hadn’t considered was that you could use this concept
In fact big ecommerce companies do it all the time.
Amazon do it…
eBay do it…
Vistaprint do it…
Godaddy do it…
And they do it the right way.
If you’re expecting me to now name a mega-secret you’ve never heard
of before you might be disappointed. But what I am talking about
here is something you need to be doing if you sell anything online.
Fact: When a prospect has just become a customer, at that précised
moment in time, they are at the peak of the emotional buying state.
So surely the best time to present them with more offers,
additional products that can help them in their
business/life/(insert your niche here!), is at the moment they have
just made a purchase.
This is why marketers use sales funnels.
This is why Amazon tell you what other people who bought what you
just did are also buying.
That’s why Vistaprint hit you up with further discount if you add
xyz to your order right now.
It’s why eBay present you with more stuff “you might be interested
With digital information products marketers use even more
“aggressive” systems and these are “sales funnels.”
I hate OTO’s!
Although only because too many of them are critical additions to
thing you just bought and that to me is unethical and a bit of a
scam. It is also no way to build a reputation with a client.
But we’ve all seen them…
“Thanks for buying my how to make a bazillion dollars in an
afternoon course for $7, I did it that quick because I used
software instead of doing things manually and I can now sell you
that software for $500”
I hate that crap.
An upsell/oto/funnel should present things that will further
enhance my business, life, goal, etc – they should not be a missing
piece to what I was sold on the front end!
So I do it the right way.
Too many folk avoid funnels because they are time consuming, or
they get hung up for the reasons I outlined above.
But they work…
… and you can do them ethically.
You can offer further products that will help but are not a
necessity for your front end to work, and you will be helping your
customer and you’ll be offering them those things while they are in
the frame of mind to buy.
I hope this helps.
If you want the hands-down easiest way to construct sales
funnels that will maximise your profits then you should check out
Barry Rogers “Easy Funnel Maker Software”. It’s on sale as a WSO
right now so you can get it for pennies.