Are you considering using ChatGPT for your business? As a language model trained by OpenAI, ChatGPT can be a powerful tool for generating content, answering customer inquiries, and more...However, like any tool, there are pros and cons to using ChatGPT in...

Storytelling is an ancient art that has been used for centuries to pass down knowledge and entertain. In marketing, storytelling is used to communicate a brand's message and create a connection with its audience. It's not just about telling a story; it's ...

You know I do a shed load of split tests right?It becomes addictive (yeah even though it sucks at first lol),Anyways this isn't about doing split tests... it's about some results that you can benefit from knowing.Screw the data - this is just the usable s...

If you're not split testing,  you are throwing money away, and yet running a split test is a lot easier than you probably think.Trust me, split testing is a vital part of marketing your products and services. You might do OK without it, but you could have...

I wrote a piece as a chapter heading in a book over fifteen years ago.I was right then…And I’m right now…The only difference is that the platforms have changed.Where as back then it was fine to make software for just PC’s, the world has changed a lot…And ...