Stuck for a subject line? This quick reference might help…
This one is easy and effective – use your subject line to indicate you’re going to reveal how to do something they are likely to want to do. “How to lose 5 pounds today,” “How to make $100 this afternoon,” etc.
The Big Benefit:
You already know to emphasize benefits over features, but are you placing your biggest benefit in your subject lines? Try it and if the benefit matches a major desire of your list, you’ll likely see your open rate go through the roof.
The Urgency Factor:
Create some anxiety and get your