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Category Archives for "Copywriting"
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Masters of Copywriting – 392 page Copywriting Bible – FREE!

It always makes me smile that so many “new” courses appear online with the secrets to writing good copy. 

99% of what they cover is the basics that have remained unchanged for years. Sure there are a few specific tricks and methods that can be employed online but the fundamentals are steadfast.

So while this copywriting book is an older publication that deals mainly with print, etc – you will still learn a lot from its pages. 

Not long ago this book was being sold online for $47 but I am letting you have it at no charge. More…

I owe a lot of my success to the stuff this guy teaches…

Way back in the day (1999/2000) I got some training from a guy called Marlon Sanders called “The Amazing Formula”.  The success I had over the coming years was in part (quite a large part) down to that training. So I tend to get excited by anything Marlon Sanders brings out or any special offer he runs. I also never hesitate to recommend his stuff because it just works. So I was delighted to see WSO Product of the Day got awarded to this: More…
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Ten ideas for email subject lines…

Stuck for a subject line?  This quick reference might help… How-to: This one is easy and effective – use your subject line to indicate you’re going to reveal how to do something they are likely to want to do. “How to lose 5 pounds today,” “How to make $100 this afternoon,” etc. The Big Benefit: You already know to emphasize benefits over features, but are you placing your biggest benefit in your subject lines? Try it and if the benefit matches a major desire of your list, you’ll likely see your open rate go through the roof. The Urgency Factor: Create some anxiety and get your More…

Killer Video Scripts

It truly is important to understand that with the exception of generating a video purely for enjoyment functions (cute kitten videos fall into this category) or purely to inform, in almost each and every video you make, you are selling some thing. Often occasions you are selling a click. You want them to click a website link in or beneath the video that takes them to where you want them to go, no matter whether it is a squeeze web page, a revenue web page, a website or what ever. More…

Earn 34.81% More By Being Specific

Thanks to all the little electronic gizmos we carry around, plus instant messaging, tweets, soundbites and so forth, it’s getting more and more difficult to capture interest and attention. But one little trick for riveting eyeballs is easy to use and surprisingly effective – specificity. Next time you’re writing a headline, don’t say “How To Earn More Money.” Instead, write  More…

Improve your squeeze page conversions in under ten minutes.

So you’ve got a great looking squeeze page but it still isn’t converting… What do you do? Sometimes doing the opposite of what everyone else on the Internet is telling you to do really pays off, especially when it comes to capturing email addresses. Split test these and see if your subscribe rates don’t increase dramatically… More…