It solves no real problem, it’s gimmicky, yet it’s selling like crazy… What am I missing here?

This week yet another new “video player” has been launched. It’s called Video Enigma and I just don’t get it. Sure I see what it does, but I just don’t see how it will help improve sales, engage people or anything else for that matter.  And as for the claim that “most people” have a pair of those crappy cardboard 3D glasses in their desk draw seems a bit out there. Can anyone help me here? What am I missing? As far as I can tell this is just a shiny object. Anyone actually got this and split test against a normal video? The only part that looks sort of cool and not too distracting is the 3d Box maker it has built in. Let me know what you think!
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