Mailing more often results in LESS unsubscribes!

Contrary to popular thinking, sending email to your list MORE frequently results in a better retention rate. According to Dan Zarella of Hubspot, β€œ…the data rests squarely on the side of β€œmore email.” Yeah, I know it sounds weird, but response rates and unsubscribe rates are such that the more email you send to your contacts, the better.” So start mailing more often!
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