I don’t do much search engine optimization. And what I do is minimal (set meta tags or install a free SEO plugin).
If I was promoting a local business like a dentist, guest house or a plumber I’d do a lot more – for those kinds of business it’s the equivalent to making sure your ad stands out in the yellow pages.
But for selling digital content online it’s not the same. There are loads of others people in my niche spending hours of their time and half their ad budget on trying to sneak around Googles latest bitch-slap.
And when they get there the goal posts will move and they’ll be back at square one.
For me it’s more cost and time effective to pay for traffic and drive it through a lead capture system. And that’s what I do for the most part.
And now and again I see a plugin or script pop up that has some possible search engine and social traffic capability.
One such thing popped onto my radar today.. More…