So you’re going to launch a new product/website/blog/service online – how do you make a big splash that gets people on board and taking action?
While this isn’t meant to be a step-by-step primer, I’ve put together what I consider to be the crucial “nuts and bolts” of a successful launch.
1. Know what you want. You can launch just about anything with a little creativity. But the first question you should be asking yourself is not what to launch, but what you want to get out of a launch. Do you want sales? Do you want to build a list? Positioning? Speaking engagements? Attracting partners and affiliates? By knowing what you want, you’ll be much more successful in figuring out how to get it.
2. Forget hype. Create an event. People are over run with hype and hoopla and the latest and greatest everything, which is why you don’t want to add to the noise. Instead, you want to cut through all the hype and turn your launch into an EVENT.
Think about it – despite how busy we all are, we still love holidays and birthdays and graduations and so forth. Why? Because they are events – they’re things to look forward to and celebrate. That’s why when you turn your marketing into an event, you’ll completely bypass all the other marketing that’s happening and you’ll More…