A little news…

Had a great day today.  Justin Wheeler dropped into see me (he is visiting the UK from Peru) and we got to drink lots of coffee and talk marketing and business stuff for a while.
Two balding marketers

Two balding marketers

I have a new WSO launching on Wednesday.¬† You can get all the JV info from here: http://easyvideosalesletters.com/jv – this really will be the “missing link” for a lot of guys based on things my clients have told me. One on One Coaching slots.¬† I have two coaching slots opening up early February.¬† If you want someone to guide and help you get a product created and launched and the foundations of a solid buiness built – I can help! I’ll put my coaching page back online in the next few days, but for those who want a quick run down, you get email access to me Monday – Thursday during office hours and one 60 minuite Skype call per week.¬† If the product you produce is good and fits with my list then there is a good chance you’ll also get a mailing to at least 10k subscribers. My rates are $597 a month and you can cancel at any time.¬† Depending on how quickly and how well you follow instructions and you current level of ability, most clients only need this help for 2 months. Keep in mind, this is coaching… I don’t do the work for you and I don’t pull punches.¬† But I do get results!¬† If you are interested – email me (andy (@) netodex.com).¬† These slots usually fill fast because I only have a few people on the books at once. Andy

You probably won’t do anything about this until it’s too damn late…

If you use WordPress for any of your sites then please take notice of the warnings to keep them up to date! We’ve all seen the scare-mongering sales pitches for products that will secure your wordpress sites and lock them down against hacking attacks.¬† But even if you have a bunch of that stuff installed… if you do not keep your installations bang up to date with the current version of WordPress… you are leaving a back door open for hackers. And it’s scary just how much they can get control of from just one out-dated wordpress installation. You see I have a back ground in computer security, licensing systems, networks and all that techie jazz.¬† As a result I am pretty damn paranoid about security and always play it over-cautious. So imagine my surprise when I was successfully hacked! Luckily for me I keep masses of regular backups and so it was pretty easy (but still time consuming) to restore things back and shut down the chinks in my security armour.¬† But from what I know of “most people”, they wouldn’t have had the backups I had and if they had got hit in the same way… they’d just be screwed. Here is what happened… I had a domain set up on my VPS hosting that I’d set up for testing purposes.¬† It had a WP installation with security plugins and the like and all the usual precautions such as not using wp_ as the database prefix, not using admin as the admin username, not having a “record number 1 in the user table”, etc.¬† Had all been done. But I didn’t use the test site for a little while and it wasn’t on my auto-update list.¬† So it slipped a couple of versions behind (it was WP version 5.2).¬† Just being outdated left it vaunerable and hackers got in. But what really shocked me was… They were not limited to using the backdoor to hit just that site.¬† They also managed to change php files of NON-Wordpress sites on the same server (even though they were on seperate accounts).¬† In other words the exploit gave them much more power than you’d ever expect. The annoying thing is that I control all my wordpress sites from a master account using MainWP which keeps all the accounts up to date and does a lot of bonus security fixes.¬† But this one account, because it was only for test purposes was not added to my Main WP dashboard… and that one mistake cost me a day and a half of my time and if I hadn’t been so well backed up it could have devestated my business. Like I said… I am usually paranoid about security… but one little bit of complaceny could have been much more costly than it was. So keep ALL your wordpress installs bang up to date!¬† Consider tools like MainWP which can help and make that something that is fully automatic (you can protect up to 5 sites like this for free with MainWP). Andy  

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Cyber Monday is Here!

Congratulations to all those who grabbed a Cyber Monday bargain.¬† The sale is now over.    

Black Friday!

It’s BLACK FRIDAY! The Black Friday sale is now over.¬† The winner of the contest we ran is detailed in the video below.¬† Congratulations those who snagged bargains! And the winner is…    

Our support desk…

Just some clarification… leaving comments on this blog that are support related won’t get a reply!¬† At least its unlikely.¬† I don’t read the comments every day. If you are looking for support for any of my products you need to open a ticket at http://66th.net/helpdesk Thanks! Andy  

A real turning point.

Today I want to share something with you that made a huge difference to me as an internet marketer and if you’re not already doing this then seriously consider starting. What people forget about me is that I was not a marketer to start out with.¬† First and foremost I am a geeky computer programmer with a flare for creating products and it was through the realization that having a bunch of products, no matter how good they are, is of little use if you can’t get them in front of people and convince them to try them. Having studied as much as I could about sales copy, advertising, etc. I was soon doing pretty well finding a market and selling software.¬† But what I was failing to see was that I wasn’t maximizing the opportunities I had when a customer was in the right emotional condition for buying. But the one thing I was missing was something I hated about marketing… But only because I’d mainly experienced scum bag marketers and charlatans using the technique. What I hadn’t considered was that you could use this concept legitimately. In fact big ecommerce companies do it all the time. Amazon do it… eBay do it… Vistaprint do it… Godaddy do it… And they do it the right way. If you’re expecting me to now name a mega-secret you’ve never heard of before you might be disappointed.¬† But what I am talking about here is something you need to be doing if you sell anything online. Fact:¬† When a prospect has just become a customer, at that pr√©cised moment in time, they are at the peak of the emotional buying state. So surely the best time to present them with more offers, additional products that can help them in their business/life/(insert your niche here!), is at the moment they have just made a purchase. This is why marketers use sales funnels. This is why Amazon tell you what other people who bought what you just did are also buying. That’s why Vistaprint hit you up with further discount if you add xyz to your order right now. It’s why eBay present you with more stuff “you might be interested in.” With digital information products marketers use even more “aggressive” systems and these are “sales funnels.” I hate OTO’s! Although only because too many of them are critical additions to thing you just bought and that to me is unethical and a bit of a scam.¬† It is also no way to build a reputation with a client. But we’ve all seen them… “Thanks for buying my how to make a bazillion dollars in an afternoon course for $7, I did it that quick because I used software instead of doing things manually and I can now sell you that software for $500” I hate that crap. An upsell/oto/funnel should present things that will further enhance my business, life, goal, etc – they should not be a missing piece to what I was sold on the front end! So I do it the right way. Too many folk avoid funnels because they are time consuming, or they get hung up for the reasons I outlined above. But they work… … and you can do them ethically. You can offer further products that will help but are not a necessity for your front end to work, and you will be helping your customer and you’ll be offering them those things while they are in the frame of mind to buy. I hope this helps. If you want the hands-down easiest way to construct sales funnels that will maximise your profits then you should check out Barry Rogers “Easy Funnel Maker Software”.¬† It’s on sale as a WSO right now so you can get it for pennies. ===> http://jvz6.com/c/6374/51061